AFFORDABLE DIGITAL MARKETING AGENCY BASED IN LIVERPOOL

NO BULLS#!T

JUST RESULTS

CLEAR-CUT SOLUTIONS

REDEFINING THE AGENCY EXPERIENCE

With no hidden fees or confusing agreements, our Liverpool-based marketing team is on a mission to empower small businesses and startups with strategies that are both affordable and exceptionally effective.

STEP 1 | Determine Your Focus

SELECT STRATEGY

ATTRACT

Boost your site’s rankings with SEO, attract attention through paid ads on platforms like Google, Meta, LinkedIn, TikTok and engage audiences with compelling social media posts.

ENGAGE

Our web design & development team craft stunning, user-friendly sites across WordPress, Webflow, Wix, Squarespace, and Shopify, tailored to engage and mesmerize.

CONVERT

Leverage CRO & UX enhancements to convert visitors into customers, use re-marketing to bring back site visitors, and deploy chatbots for real-time user assistance.

RETAIN

Engage your community with targeted email marketing, utilize CRM tools for insights and share multimedia content to nurture leads and ensure brand loyalty.

OPTIMIZE

Advance your online impact with targeted SEO improvements and insightful analytics. We fine-tune your digital strategies, ensuring your brand stands out.

DIGITAL TRANSFORMATION

Launch or refresh your journey. Perfect for startups or those seeking to redefine their marketing, we guide with strategic actions and techniques to solidify your digital presence.

CASE STUDY | SEO | SOCIAL | DIGITAL STRATEGY FORMULATION

We helped an exciting startup in the health supplement industry launch its flagship product, TRU Drops, resulting in over a 400% increase in social media engagement within the first few months.

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STEP 2 | Choose Your Digital Plan

SERVICE MODELS

RETAINER PACKAGES

A fixed monthly investment towards achieving your specific digital marketing objectives.

AD HOC SERVICES

Starting at £49 per hour, access expert help with transparent tracking and billing for only what you need.

CONTENT SUBSCRIPTIONS

Seamless handling of your content spectrum, from blog posts to social media, keeping engagement high.

OUR SUCCESS STORIES

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STEP 3 | GET IN TOUCH

PRICES STARTING FROM £49

Would you prefer to reach us via email or phone? For immediate assistance, please visit our contact page.

FREQUENTLY ASKED QUESTIONS

FAQ

WHAT IS DIGITAL MARKETING FOR SMALL BUSINESSES?

Digital marketing for small businesses encompasses various online strategies designed to connect businesses with their target audience over the internet. This can include SEO (Search Engine Optimization), PPC (Pay-Per-Click advertising), social media marketing, content marketing, email marketing, and more. The objective is to increase brand awareness, improve online visibility, engage with customers, and drive sales through digital channels. For small businesses, digital marketing offers a cost-effective way to compete in their market, reach a wider audience, and measure the impact of their marketing efforts with precision.

HOW CAN A DIGITAL MARKETING AGENCY HELP MY BUSINESS?

A digital marketing agency can bring expertise and experience to your business’s online marketing efforts. They can develop a comprehensive digital marketing strategy that aligns with your business goals, target audience, and budget. Agencies provide services such as website optimization, content creation, social media management, SEO, and PPC campaigns, which can significantly enhance your online presence. With their help, you can focus on running your business while they handle the complexities of digital marketing, driving targeted traffic to your site, and increasing conversions.

HOW MUCH DOES DIGITAL MARKETING COST FOR SMALL BUSINESSES?

The cost of digital marketing for small businesses varies based on the scope and scale of the campaigns. Basic digital marketing efforts, including social media management and content creation, can start at a few hundred pounds a month. More comprehensive strategies that include SEO, PPC, email marketing, and advanced analytics can range from £1,000 to several thousand pounds per month. It’s essential to have a clear discussion with a digital marketing agency about your budget and expectations to tailor a plan that fits your financial capabilities while aiming for the best possible ROI.

HOW DO I CHOOSE THE RIGHT DIGITAL MARKETING AGENCY FOR MY BUSINESS?

Choosing the right digital marketing agency involves researching and assessing potential agencies based on their experience, expertise, and success with businesses similar to yours. Look for agencies with positive reviews, case studies, and a portfolio that demonstrates their ability to deliver results. Consider their communication style, transparency about costs, and willingness to tailor their services to your needs. It’s also beneficial to choose an agency that understands your industry and target audience well.

HOW CAN DIGITAL MARKETING GROW MY SMALL BUSINESS?

Digital marketing can grow your small business by improving online visibility, attracting more website traffic, and engaging with your target audience more effectively. By utilizing SEO, your website can rank higher in search engine results, making it easier for potential customers to find you. Social media marketing and content marketing can increase brand awareness and establish your business as an authority in your field. PPC campaigns can drive immediate traffic and sales. Together, these strategies can significantly increase leads, conversions, and revenue.

HOW CAN DIGITAL MARKETING INCREASE MY SALES?

Digital marketing increases sales by targeting potential customers with precision and engaging them at various points of the digital customer journey. Effective SEO ensures your website appears in search results when potential customers are looking for your products or services. PPC ads can target specific demographics, interests, and behaviors, driving qualified leads. Email marketing nurtures these leads by providing them with valuable information, promotional offers, and personalized content, guiding them towards making a purchase.

WHAT ARE THE BEST DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESSES?

The best digital marketing strategies for small businesses often include a mix of SEO, to ensure long-term organic growth; PPC, for immediate visibility and traffic; social media marketing, to build brand awareness and engage with customers; content marketing, to educate and nurture your audience; and email marketing, for direct communication and promotion. The most effective strategy depends on your business goals, target audience, and budget. A tailored approach that combines these elements can yield the best results.

IS PPC OR SEO BETTER FOR BOOSTING SALES QUICKLY?

PPC is typically better for boosting sales quickly as it allows for immediate visibility in search engine results and targeted advertising to potential customers. SEO is a long-term strategy that builds organic search visibility over time. While SEO lays the foundation for sustained online success, PPC can offer a quick boost in traffic and conversions, especially useful for new product launches, seasonal promotions, or when entering a new market.

WHAT ARE THE KEY DIFFERENCES BETWEEN B2B AND B2C DIGITAL MARKETING STRATEGIES?

The key differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) digital marketing strategies primarily lie in their target audiences and the approaches used to engage these audiences. B2B marketing focuses on building relationships and demonstrating value to other businesses, often involving longer sales cycles and a focus on lead generation, nurturing, and education through content like whitepapers, webinars, and detailed blog posts. It’s more about logical process-driven purchasing decisions based on business value.

On the other hand, B2C marketing targets individual consumers, emphasizing emotional engagement, brand awareness, and quick conversions. Strategies often include more visually engaging content, influencer partnerships, and social media campaigns designed to appeal directly to consumers’ interests, desires, or pain points. B2C campaigns typically have shorter sales cycles, with a focus on the immediate benefits of the product or service.

HOW TO LEVERAGE SOCIAL MEDIA FOR B2B MARKETING?

For B2B marketing, social media should be used to build industry authority and engage in meaningful conversations with your audience. Platforms like LinkedIn are invaluable for sharing industry insights, company news, and thought leadership articles. The focus should be on creating content that provides value to other businesses, fostering relationships, and establishing your brand as a trusted advisor in your field.

WHAT ARE THE ADVANTAGES OF PPC ADVERTISING FOR QUICK SALES?

PPC (Pay-Per-Click) advertising stands as a powerful tool for businesses aiming to achieve swift sales boosts. This method grants immediate exposure atop search engine results, directly targeting users who are in active search of specific products or services. Through the strategic selection of keywords and the crafting of compelling ad copy, PPC campaigns can effectively capture the attention of potential customers at the crucial moment of their buying journey. Furthermore, PPC advertising is highly adaptable, allowing businesses to refine their targeting based on demographics, location, and user behavior, thereby increasing the precision and effectiveness of their marketing efforts. Additionally, PPC provides an invaluable advantage through its capacity for real-time performance analysis. Businesses can track the effectiveness of their ads in driving sales, enabling quick adjustments to optimize for better results and ensuring a more efficient allocation of marketing resources for an improved return on investment.

HOW CAN SEO IMPACT SMALL BUSINESS GROWTH?

SEO (Search Engine Optimization) plays a pivotal role in facilitating small business growth by enhancing their online presence and drawing a higher volume of organic traffic to their websites. By optimizing for relevant keywords and producing high-quality, valuable content, small businesses can achieve higher rankings in search engine results pages (SERPs), thereby increasing their visibility to potential customers. Furthermore, SEO efforts extend beyond mere keyword optimization to include the improvement of website structure and user experience, factors that search engines consider when ranking sites. This not only aids in attracting more visitors but also in retaining them, as a well-designed, user-friendly website is more likely to convert visits into sales. Moreover, SEO is cost-effective compared to paid advertising, offering small businesses a sustainable method of growth. By establishing authority and trust through consistent SEO practices, small businesses can build a strong online reputation, fostering long-term relationships with their audience and laying a solid foundation for ongoing expansion and success.

HOW CAN SMALL BUSINESSES USE LOCAL SEARCH ENGINE OPTIMIZATION (SEO) TO ATTRACT CUSTOMERS IN THEIR AREA?

Local SEO involves optimizing a business’s online presence to appear in local search results when users search for products or services in their area. Small businesses can achieve this by claiming and optimizing their Google My Business listing, optimizing website content with local keywords, obtaining local backlinks, and encouraging positive reviews from satisfied customers.

HOW CAN I MEASURE THE SUCCESS OF MY DIGITAL MARKETING EFFORTS?

The success of digital marketing efforts can be measured using various metrics and analytics tools. Key Performance Indicators (KPIs) such as website traffic, conversion rate, bounce rate, engagement rates on social media, and ROI from PPC campaigns provide insights into how effectively your strategies are reaching and engaging your target audience. Regularly analyzing these metrics allows you to adjust your strategies for better results.

IS BALTIC DIGITAL MARKETING LEGIT?

Baltic Digital Marketing is a legitimate and reputable digital marketing agency known for its strategic approach to helping businesses achieve their online marketing goals. With a track record of success, positive client testimonials, and a portfolio of effective campaigns, Baltic Digital Marketing has established itself as a trusted partner for businesses looking to enhance their digital presence.