Watch & Navy, a trailblazer in mobile and wearable apps for transport and navigation, approached us to amplify their digital footprint in the highly competitive creative technology sector. Their objective was to highlight their expertise in innovative GPS navigation and journey recording technology to a broader audience. Our digital marketing strategy was meticulously crafted to elevate Watch & Navy’s online presence and affirm their leadership in the field of navigation technology.
STRATEGY
Organic Social Media Posting:
We developed a bespoke organic social media strategy for Watch & Navy, targeting platforms such as Facebook, Instagram and LinkedIn. By showcasing their cutting-edge projects and engaging content, we aimed to significantly boost their social media following and engagement.
Paid-Ads Social Media Campaign:
To further extend their reach, we implemented a targeted paid-ads campaign on Facebook and Instagram. This involved focusing on specific geo-locations and audiences interested in navigation technology to drive higher click-through rates and app downloads.
SEO-Optimised Blogging:
To attract a wider audience, we introduced SEO-optimised blogging focused on the intersection of technology and navigation. This strategy aimed to increase web traffic by drawing in individuals and businesses looking for advanced navigation solutions.
(Check out this article we created for Watch & Navy)
Website Enhancement:
A key component of our strategy was optimising Watch & Navy’s website. Through targeted SEO enhancements and user experience improvements, we aimed to boost site engagement, ensuring visitors stayed longer and interacted more meaningfully with the content.
Strategic Digital Marketing Guidance:
We provided Watch & Navy with strategic insights into effective content marketing, audience engagement, and data-driven decision-making, equipping them to confidently navigate the evolving digital landscape.
RESULTS
Broadened Digital Footprint:
Our combined efforts in social media and SEO-rich content creation have significantly expanded Watch & Navy’s digital footprint. On LinkedIn, we achieved 5,106 organic impressions and 16,093 sponsored impressions within the past 30 days. Additionally, LinkedIn page views increased by 198.3%.
SEO Success and Visibility:
Our targeted blogging efforts yielded substantial results, with web traffic increasing by 45% within the past 120 days. This improvement in SEO rankings for key terms related to navigation technology established Watch & Navy as a go-to source for advanced navigation solutions.
Website Traffic Surge and User Engagement:
Following optimisation, Watch & Navy’s website experienced a significant increase in site engagement. These enhancements translated into longer visit durations and a higher rate of app downloads and inquiries.
Quantifiable Business Growth:
The strategic digital marketing revamp significantly contributed to Watch & Navy’s business growth. The increased visibility and authority in their domain led to a substantial rise in app downloads, driving their expansion in the navigation technology sector.
Our partnership with Watch & Navy demonstrates the impact of a strategic, well-rounded digital marketing approach in enhancing brand visibility and engagement within the creative technology sector.
