- Industry: Fashion Consulting
- Location: Liverpool, United Kingdom
- Technologies: Meta Business Suite
Influenz, a forward-thinking fashion consulting firm, embarked on a strategic mission to boost its market presence and engagement. Our approach combined a focus on Instagram growth and dynamic collaborations with influential figures in the music and entertainment industries, aiming to effectively connect with and captivate their target audience.
STRATEGY
Instagram Growth Campaign: We deployed a multifaceted Instagram strategy focused on increasing Influenz’s follower count and enhancing their industry profile. This involved targeted content creation, strategic engagement practices, and optimisation based on Instagram’s algorithms. Our efforts successfully raised the account’s followers to over 8,000, significantly boosting brand visibility and affirming Influenz’s role as a key player in fashion consulting.
Influencer Collaborations: We established partnerships with prominent influencers across diverse entertainment sectors, particularly within hip-hop, directly aligning with their target audience’s core interests. These collaborations showcased Influenz’s consulting expertise alongside the personal style of each influencer, considerably extending Influenz’s reach and appeal to their desired audience.
Instagram Ads and Retargeting Campaigns: Integral to our strategy was the use of Instagram ads, including retargeting efforts to re-engage visitors. By crafting compelling ad visuals and messages tailored to Influenz’s target demographic, we maximised ad performance and further amplified brand exposure. These campaigns played a crucial role in augmenting follower growth and enhancing engagement rates.
RESULTS
Optimised Advertising Performance: Through our targeted Instagram ad campaigns, we achieved a remarkable Return on Ad Spend (ROAS) of 6:1, indicating that for every dollar spent on ads, Influenz generated six dollars in revenue. This efficiency underscores the effectiveness of our ad targeting and creative strategy, maximising the impact of each marketing pound.
Enhanced Engagement and Credibility: Leveraging influencer collaborations alongside our ad campaigns, we significantly increased Influenz’s engagement rates. The synergy of authentic influencer endorsements and compelling ads resulted in over a 125% uplift in engagement, reinforcing the brand’s credibility and resonance with its target audience.
Accelerated Business Expansion: The comprehensive strategy culminated in substantial business growth for Influenz. With the advanced ad strategies and influencer collaborations, they achieved a significant increase in client inquiries and conversions, contributing to a 175% growth in revenue over the campaign period. The precision of our targeting and the appeal of our messaging were pivotal in achieving these outstanding results.
Reflecting on our collaboration with Influenz, the combination of data-driven Instagram advertising, strategic influencer partnerships, and a deep understanding of the fashion consulting landscape has led to exceptional outcomes. These results not only surpassed initial expectations but also demonstrated the power of integrating detailed ad metrics and influencer insights to drive real business growth and market leadership.
