Hopsy, an all-in one app for day to day operations and compliance management came to us hoping to cement their digital presence in a fiercely competitive niche. Our digital marketing strategy, spanning across SEO-focused content, social media expansion, and strategic website enhancement, spearheaded a transformative journey that helped Hopsy secure new clients.
STRATEGY
Social Media Expansion: We implemented a social media strategy across Meta, LinkedIn, and X, targeting the hospitality industry. By sharing insightful content, we significantly raised Hopsy’s profile within its target market.
SEO-Focused Blog Creation: Our targeted approach to creating SEO-optimised blog posts aimed to capture the attention of restaurant and pub owners searching for solutions in compliance management, food safety, and operations – positioning Hopsy as an industry authority.
Website Migration and Optimisation: Acknowledging the necessity for a more user-friendly and SEO-efficient website, we migrated Hopsy’s site from a custom-coded site to the Webflow platform. This migration significantly improved website performance and user experience.
Organic Lead Generation and Engagement Strategy: We implemented an organic lead generation and engagement strategy focused on elevating Hopsy’s presence and authority in the hospitality industry.
RESULTS
Increased Online Engagement: Our social media and content marketing strategy significantly boosted Hopsy’s online presence. The brand’s following across Meta, LinkedIn, and X more than tripled, resulting in a 250% increase in social media following and reaching over 50,000 organic monthly impressions.
Website Performance and Traffic Growth: The migration of Hopsy’s website to a more user-friendly Webflow platform, coupled with the addition of SEO-optimised service pages, resulted in a 120% increase in website traffic and 75% longer session durations.
Strengthened Market Position: Through targeted, consistent SEO efforts, including the creation of focused blog posts and the optimisation of service pages, Hopsy improved their search engine rankings by 60% for key industry terms and solidified their reputation among restaurants and pubs.
Business Growth: Our strategic overhaul, encompassing social media management, SEO-focused content creation, and website optimisation, catalysed significant business expansion for Hopsy, leading to a 150% increase in organic inquiries and over 100% increase in overall business growth.
