TRU Performance, an exciting startup in the health supplement industry, launched its flagship product, TRU Drops, designed to empower lifestyle changes through natural ingredients for airway expansion, sinus relief, and energy boosting. Despite being a newcomer, TRU Performance sought to carve a niche in a saturated market, particularly focusing on enhancing online visibility and engagement.
STRATEGY
Instagram & TikTok Advertising Campaigns:
Recognising the visual and dynamic nature of TRU Performance’s target audience, we spearheaded a content-driven advertising strategy on Instagram and TikTok. By creating high-quality video ads that highlighted the unique benefits of TRU Drops, shared customer testimonials, and provided educational snippets on health and wellness, we significantly boosted brand awareness and social media engagement.
Search Engine Optimisation (SEO) for Shopify Site:
Understanding the critical role of organic search in driving e-commerce success, we optimised TRU Performance’s Shopify site with targeted SEO strategies. By conducting thorough keyword research, we identified and targeted key search terms related to health supplements, lifestyle enhancement, and wellness solutions. On-page SEO tactics, such as optimising product descriptions, meta tags, and content creation, improved the site’s visibility in search engine results pages (SERPs).
RESULTS
Enhanced Online Visibility:
The combination of engaging video ads on social platforms and a robust SEO strategy for their Shopify site dramatically increased TRU Performance’s online presence. The startup quickly became a recognisable name in the health and wellness supplement market, with a 400% increase in social media engagement and a 150% increase in organic traffic.
Expanded Customer Engagement:
The strategic focus on Instagram and TikTok ads, complemented by visually appealing video content, not only grew their follower base but also fostered a highly engaged online community. This engagement translated into direct interactions, inquiries, and feedback, laying the foundation for a loyal customer base.
Rapid Market Penetration and ROI:
Leveraging digital marketing effectively, TRU Performance made significant inroads into the competitive health supplement industry. The targeted approach in social media advertising and search optimisation led to over 2,500 inquiries and 1,000 product sales within the first few months, with the ads achieving a Return on Investment (ROI) of 7:1 and a Click-Through Rate (CTR) of 11%, marking an exceptional market entry for the startup.
Reflecting on our collaboration with TRU Performance, the combination of data-driven Instagram and TikTok advertising, strategic influencer partnerships, and a deep understanding of the health supplement market has led to exceptional outcomes. These results not only surpassed initial expectations but also demonstrated the power of integrating detailed ad metrics and influencer insights to drive real business growth and market leadership.
